Analysts remain optimistic about Amazon shares, with a consensus buy rating and an average price target of USD 255.47, indicating potential for upward adjustments following upcoming quarterly results. Despite expected seasonal headwinds in February, historical trends suggest a strong recovery from March to July, with average gains of around 25%. Technically, the stock is poised for a breakout, needing a close above USD 245.00 to signal further upward movement, with initial targets set at USD 255.58 and a psychological level of USD 300.00 in sight.